“Why would you not elevate your sales, elevate your brand and also be able to make an impact in the world?”  -Amanda KeeferThe narrative for cause marketing is collaboration, advocacy, and authenticity. It is conscious capitalism, and when done well, like at Healthy Family Project, it is a success for the organizations and the communities they support. Listen as Todd chats with Amanda about the many creative ways they get involved in strategically raising funds and doing well by doing good.