Paige Venable, Floral Director at Vallarta Supermarkets, knows the power flowers have to tell a story, brighten a day, and add value to retail stores.Todd discusses Vallarta’s inspiring history from a single carnicería in 1985 to now 53 supermarkets and growing across California. Vallarta believes in its valued employees, investing in their community, the importance of family, and the contributions fresh food and flowers have to bring them together.Flower power is found here. Subscribe at https://linktr.ee/toddversationsDoes your brand have a story to tell? Shift Creative can help. Learn how at https://startshifting.com#organic #agriculture #conversationsforchange #positivecostoffood #organicisnotenough #toddversations #foodsecurity #agtechnology #freshproduce #foodwaste #watersupply #ediblegarden #traceability #sustainability #farmers #consumption #cheaphasahiddencost #foodismedicine #shiftcreative #startshifting #floraldepartment #family #community #grocery #mothersday