Let's talk data transformation and what makes a greatseller with Co-founder and CEO of Coalesce,  ArmonPetrossian. As more companies move to the cloud theweakness in data transformation is becoming profound.01:15 Meet Armon Petrossian02:21 The problem in being data driven04:28 Introducing Coalesce07:53 Automation defined09:56 The ETL to ELT shift11:54 Typical customer use case12:55 The Coalesce differentiator16:18 Proof of value24:39 Column metadata25:40 Data transformation inhibitors28:17 The future31:52 What makes a great sellerLinkedIn: https://www.linkedin.com/in/armonpetrossian/Website: https://coalesce.io/Want to be featured as a guest on Making Data Simple?Reach out to us at almartintalksdata@gmail.com and tellus why you should be next. The Making Data SimplePodcast is hosted by Al Martin, WW VP Technical Sales,IBM, where we explore trending technologies, businessinnovation, and leadership ... while keeping it simple &fun.