Michael Krupp is an eclectic, impassioned businessman with a proven history of pushing Boston’s restaurant and retail boundaries, he co-owns and oversees business development at Area Four’s three locations including an Arcade plus a mobile wood fire catering business. He tackled the Area Four project with the same unrelenting drive to set trends that he has carried throughout his career. In this episode we will discuss: Boston pizza! Getting ahead in this business because people like what you do. Do ONE THING really well in your business! Opening a restaurant in the middle of a economic depression. Partnerships and how to best navigate them. Let the product ride the success, not the other way around. Evolution is a good thing! Know your lane and stay in it. Quality of product. You need sufficient capital to start a restaurant and sustain it. Reinvesting in your company. Surround yourself with the right people. Find mentors and learn everything you can from them!