10 min listen
Episode 106: Get Rid Of All The Salespeople
Episode 106: Get Rid Of All The Salespeople
ratings:
Length:
5 minutes
Released:
Dec 1, 2015
Format:
Podcast episode
Description
In this episode of Content Inc., Joe Pulizzi responds to an article written by Jerry McGovern on a negative generalization that "content marketing is a mixture of snake oil storytelling and winning the lotto delusions". Yes, there are marketing teams that are doing content marketing wrong, but this doesn't mean that all content marketing doesn't work. Though there are marketers doing bad practices, the approach of content marketing as a whole is not at fault.
Released:
Dec 1, 2015
Format:
Podcast episode
Titles in the series (100)
Episode 29: The 10 Content Roles You Need To Be Successful Today: Joe Pulizzi Shares The Key Content Positions For Your Content Team by Content Inc with Joe Pulizzi