Pitching (read: pitching and losing 90 percent of the time) is one of the hardest and most frustrating parts of being a Creative Director. We've been taught to believe that great ideas sell themselves. That couldn't be further from the truth. On the very first Confessions of a Creative Director Mastercast, pitch and presentation Yoda-like guru Ben Levy lets us in on the big secret....PITCHING THE WRONG F@#$%^& BRIEF WE ARE. 

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