Will Chau is Vice President of Creative and Design at Whole Food Market and Amazon Fresh. He and his team oversee and produce most every single touchpoint a consumer might have with the brands - from TV ads to social media to package design to in-store signage and everything in between. And while the former agency CD still gets a thrill from big campaign work he's come to really love and enjoy the nitty gritty detail work that drives a consumer's IRL experience with the brands. Enjoy this wide-ranging conversation on everything from lessons learned from a hard-nosed instructor to a confession about pitching new clients that will make you chuckle.