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Tone of Voice Mastercast with Vikki Ross - How to Create, Define and Protect a Brand's TOV

Tone of Voice Mastercast with Vikki Ross - How to Create, Define and Protect a Brand's TOV

FromConfessions of a Creative Director


Tone of Voice Mastercast with Vikki Ross - How to Create, Define and Protect a Brand's TOV

FromConfessions of a Creative Director

ratings:
Length:
57 minutes
Released:
Mar 17, 2023
Format:
Podcast episode

Description

When Vikki Ross Writes, people read. When Vikki Ross speaks, you should listen. Queen of the Copywriters and a sought-after thought-leader in the field of Brand and TOV development, Vikki has worked for some of the biggest brands in the world like Sky, ITV, Twitter, Spotify, Adidas, Sony Music, Nando's and Pandora. And now she's here to give us a glimpse of what it takes to create a power Tone Of Voice. 

Follow her on Twitter @VikkiRossWrites

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Send in a voice message: https://anchor.fm/cdconfessions/message
Released:
Mar 17, 2023
Format:
Podcast episode

Titles in the series (69)

Confessions of a Creative Director tells the stories behind the ideas as told by some of today's best and brightest Creative Directors. Hosted by veteran CD Jaime Cabrera, the show features in-depth interviews, fun segments and of course a confession or two, all over a few cocktails.