On today’s podcast, we have chief creative officer of NVE Experience Agency, the talented Shelly Elkins - Adweek Experiential Executive of the Year!
And Shelley is here with a big proclamation that brand experience, also known as experiential ,has finally earned a seat at the big kids table and that we’ve entered the era of marketing with experience at the center of mix.
As someone who has worked in this world for many years and who has had his heart broken by similar claims I was skeptical. But maybe, just maybe Shelley will change my mind.

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