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The Big Return of Comedy to Advertising with Arnold Worldwide CCO Sean McBride

The Big Return of Comedy to Advertising with Arnold Worldwide CCO Sean McBride

FromConfessions of a Creative Director


The Big Return of Comedy to Advertising with Arnold Worldwide CCO Sean McBride

FromConfessions of a Creative Director

ratings:
Length:
52 minutes
Released:
Feb 20, 2024
Format:
Podcast episode

Description

The brilliant, charming and very funny Sean McBride, Chief Creative Officer of Arnold Worldwide, is here to talk about the resurgence of comedy in advertising, which I’m sure we all witnessed during this year’s Super Bowl.

Sean is an expert in this area, overseeing creative for two of the longest running and funniest campaigns in advertising history. I’m talking about his work on Progressive’s iconic Flo and Dr. Rick campaigns, some of my all-time favorite ads!
Sean and his team are doubling down on the laughs and have developed innovative ways to find and nurture the next generation of comedic ad writers and talent.



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Released:
Feb 20, 2024
Format:
Podcast episode

Titles in the series (69)

Confessions of a Creative Director tells the stories behind the ideas as told by some of today's best and brightest Creative Directors. Hosted by veteran CD Jaime Cabrera, the show features in-depth interviews, fun segments and of course a confession or two, all over a few cocktails.