From discussing immersive lifestyle with @bitbeefy to this week taking a deep dive into uptown New York with the cofounder of @wrucrew & @nevernotbootleggin @hecisdead. We take a deep dive into the thoughts around culture, the theories behind starting to run and empower his community to run. It’s an infectious listen with enthusiasm and passion, hector gives us a slice of something different. In our current climate this episode hits the mark, we take you through the similarities of us all in the running community, but also the reason why culture is so important.