Click for full show notes, exercises, and parenting scripts from this episodeWe make thousands of choices every day–what to eat, what to wear, which email to send first, even how much creamer to put in our coffee. It might seem like we’re making these choices of our own accord, but we often don't realize how many forces are influencing each and every choice we make. Everything from corporate marketing to peer influence can shape our decisions in profound and surprising ways!This is especially true for teenagers, who are making some early and important decisions like where to go to college or what career to commit to. If we want teens to make smart choices, we’ll have to teach them to spot all the ways their decisions are being influenced by those around them.To help us understand how external forces affect our decision-making process, we’re talking to Eric J. Johnson, author of The Elements of Choice: Why the Way We Decide Matters. Eric is a Professor of Business and Director of the Center of Decision Studies at Columbia Business School. He’s also the President of the Society for Judgment and Decision Making and The Society for Neuroeconomics at Columbia! An expert on the science of decision-making, Eric is here to help us understand the nuanced influences that affect every choice we make.In our interview, we’re discussing the different kinds of decision-making and their advantages. We also break down the way external factors influence our choices, and the significance of memory in our decision-making.Click for full show notes, exercises, and parenting scripts from this episode