Sustainability is just good business practice, according to Drew Bledsoe, former New England Patriots Quarterback and now founder and proprietor of Bledsoe Wine Estates, comprising three wineries in Washington and Oregon. Josh McDaniels, CEO, and Drew discuss their biodiversity initiatives in detail, as well as their people and packaging efforts, as part of their sustainability ethos. From improving quality to increasing customer loyalty, they believe taking a long-term view on sustainability proves it is a good investment. Detailed Show Notes: Drew’s background - grew up in Walla Walla, WA; NFL quarterback for 14 years; started Doubleback winery and now has 3Josh’s background - also grew up in Walla Walla, worked at Leonetti for 10+ years, and worked with Paul Hobbs in ArgentinaSustainability is critical for wine because of the long-term, generational nature of the wine businessBiodiversity initiativesBuilt wildflower perimeter around vineyards - harbors beneficial insects, reducing mite infestations that happened when spring vetch growth diesWorking w/ The Bee Girl Organization in OR to study amount and species of bees for regeneration farmingDesigned specific cover crop seed mix to attract more bees, improve Nitrogen in soil, have longer taproots to improve soil oxygen, and maintain water in the soilMoving to dry farming through the cover crop, no-till, and drought-resistant rootstocksEasier to make investments in estate vineyards vs. contracted onesBenefitsThe main goal is to increase wine qualityBuilds emotional connection with consumers - more about customer loyalty/retention vs. new customer acquisitionReduced spray expensesReduced water costsConsumers expect luxury wine to be environmentally responsibleAn early leader of people sustainability - focused on vineyard crew five years ago w/ higher pay, year-round employment, and full benefits, leading to benefits of not having to rehire and retrain crewOther sustainability initiativesConsolidating shipping across the countryInstalling solar panels at the wineryConscious of Doubleback bottle weightReducing packagingFamily Wine - currently bottled in 1L bottles that were meant for reuse, but issues around sanitization for reuse; now considered bag-in-a-box a la Tablas CreekLooking at sources products, including glass, closer to home vs. glass was from China previouslySustainability for the wine industry - with a long-term view, sustainability is a good investment and good business practice Get access to library episodes Hosted on Acast. See acast.com/privacy for more information.