Although Laurence Bradford started her business (Learn to Code with Me) as a how-to blog, she knew that the “how to code” approach wouldn’t work as well for her podcast. In this episode, you’ll learn...Should your podcast have seasons? (What are the pros and cons to the approach?)How can you find diverse guests for your show, and what are some of the criteria Laurence and her team look for in their research process?When does sponsorship make sense for your show (and when might it actually make more sense to cut DOWN on the number of sponsors you work with)?To learn more about Laurence or to check out Learn to Code With Me, visit witandwire.com/2. -------------------More from Wit & Wire:Subscribe: witandwire.com/podcastFree Podcast Resources: witandwire.com/freebiesInstagram: instagram.com/witandwirePinterest: pinterest.com/witandwire