Meet Natalie Sisson, the host of Untapped, a podcast for go-getting humans who want to make real changes and live up to, and beyond, their human potential. And speaking of real changes, Natalie’s podcast and business have both changed quite a bit since her blog launched in 2010 as the Suitcase Entrepreneur. Her podcast has gone through three unique iterations - all of which we’ll discuss today - and over the years she’s changed the name, format, and sponsorship strategies for her show.But the big question is...why? Why might you want to rebrand your podcast, and do you risk losing your audience in the process?Why would you stop taking on sponsors if they’ve been lucrative for you in the past?And perhaps the biggest why of all...why are you podcasting anyway, and what happens when your current approach is no longer serving you or your listeners?--------FREE RESOURCE: Learn how to combine your knowledge, skills, and passions into multiple income streams that amplify your purpose, impact, and profit. Download Natalie’s 9 Step Audio and Get Paid to Be YOU Guide and get started today at nataliesisson.com/witandwire.-------------------To learn more about Natalie Sisson, Untapped, our free podcasting resources at Wit & Wire, and today’s key takeaways, check out the show notes at witandwire.com/5.-------------------More from Wit & Wire:Subscribe: witandwire.com/podcastFree Podcasting Resources: witandwire.com/freebiesInstagram: instagram.com/witandwirePinterest: pinterest.com/witandwire