How do podcast listeners become buyers without everything feeling "salesy?" Today’s guest Racheal Cook is a master of long-term, predictable business growth, and she’s here to share her favorite value-driven sales strategies specifically for podcasters.Racheal Cook is an award-winning business strategist and host of the Promote Yourself to CEO podcast. Over the last 10 years she has helped thousands of female entrepreneurs design predictably profitable businesses, and today, she’s here to share how long-term planning has helped both her podcast and her business grow.By the end of this episode, you’ll learn...How Racheal started her online business, and how focusing has helped her growRacheal is really intentional about using the word CEO instead of boss babe. But why?How Racheal’s podcast is different from her competitorsHow to sell unsexy stuff, and the power of knowing your audienceWhen to introduce a sales opportunity, including different kinds of marketing promotions-------------------Learn more about Racheal Cook and her podcast Promote Yourself to CEO at rachealcook.com.-------------------More from Wit & Wire:Subscribe: witandwire.com/podcastFree Podcasting Resources: witandwire.com/freebiesInstagram: instagram.com/witandwirePinterest: pinterest.com/witandwire