Do you track any sales or marketing metrics for your farm?... Because here's a fact: You can't manage what you aren't measuring. And for the first 9 years of my business, I'm embarrassed to admit that I didn't track ANY of these numbers. I was just "doing farm sales" and asking people to buy every week, hoping the numbers would work out. I wonder sometimes if this is one of the reasons we were treading water all those years. In today's episode, I talk about the importance of knowing your sales and marketing data, so you can be strategic and get your business to actually scale. What information should you be tracking? What stats matter the most when it comes to building strategy for your business? Once you start measuring the right data, you can set goals and track progress towards greater revenue.  This is a good episode.