Download my Guide: 19 Social Media Post Templates to Unlock Your Content Marketing Strategy. Do you ever have a brain freeze when it comes to social media? What the heck should I be posting about? Or when it's time to "write your weekly email," do you ever find yourself staring at a blank screen with no clue what to say? You're in good company. As content marketers, our job is to create a steady stream of quality content that will help attract our ideal customers into our brand, and then ultimately convert them into paying customers. But what kind of content should you be creating? Well, in this episode, I'm sharing a "formula" that I learned from my own digital marketing mentors: E-I-E-I-O-O Yes, it's even a farming song! (LOVE!!) Each letter stands for a word that will remind you of a category of content. In this episode, I dive deep into what these are and give tons of examples.