12 min listen
Nestlé’s KitKat Diplomacy: Neutrality vs. Shared Value
FromCold Call
ratings:
Length:
24 minutes
Released:
Jan 17, 2023
Format:
Podcast episode
Description
In February 2022, Russia invaded Ukraine, and multinational companies began pulling out of Russia, in response. At Switzerland-based Nestlé, chief executive Mark Schneider had a difficult decision to make. Nestlé had a long tradition of neutrality that enabled it to operate in countries regardless of their political systems and human rights policies. But more recently the company had embraced Michael Porter’s “shared value” paradigm, which argues that companies have a responsibility to improve the business community and the health of their communities. What should Schneider do?
Released:
Jan 17, 2023
Format:
Podcast episode
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