23 min listen
128: Brand Tracking and B2B Demand Gen with Gusto
128: Brand Tracking and B2B Demand Gen with Gusto
ratings:
Length:
34 minutes
Released:
Apr 12, 2019
Format:
Podcast episode
Description
Payroll tends to be a purely transactional moment between employer and employee, but Gusto is working to shift that to being a "life moment," potentially one of delight (as receiving a paycheck should be!). Effectively reaching their audience while balancing internal alignment, a hefty tech stack, and their mission statement—to create a world where work empowers a better life—can be something of a juggling act. Tolithia Kornweibel, head of marketing, and her team at Gusto, are up to the task. On today's RTU, Drew and Tolithia talk about how to effectively build a demand engine, how to demonstrate value internally to gain support, and how to keep track of your brand through a balance of qualitative and quantitative assessment, all while staying true to a brand mission. Tune in! Connect With Tolithia: On LinkedIn Via gusto.com Connect with Drew http://renegade.com/ On LinkedIn On Twitter On Facebook On Instagram
Released:
Apr 12, 2019
Format:
Podcast episode
Titles in the series (100)
4: RTU: Content Marketing - Guest, David Beebe, Marriott: How to Create Truly Exceptional Content by Renegade Marketers Unite