Software developer Pace Ellsworth started App-to-Exit as a business automation tool, with the goal of helping other small business owners make better use of their time. In this episode, you’ll learn how he started and grew a $45,000 per month software development business.Pace started his software development company as Bestimate, drawing on his expertise in digital marketing and system automation. As the business grew, however, he realized he hadn’t created a scalable process. Over the past year, he reworked his system to meet the needs of his growing company, rebranding into his current venture, App-to-Exit. Today, Pace shares the key factors in his success. He’ll explain how he got his start in software development, and how he used his podcast and other online content to grow his audience once his business was up and running. We’ll also hear what his biggest struggles were as his company grew and how he redesigned his systems to continue this growth into the future. ResourcesUpFlip on YouTube - See interviews with other business owners on our YouTube channelLinkedIn - Professional community and hiring resourceMeta for Business - Tools for using Facebook and Instagram to grow a businessTikTok - Social media platform ideal for small businesses Heleum - Debt-free early retirement resourceThe E-Myth Revisited - Book dispelling common myths about small business ownership