Geoff Durso studies what happens when we face mixed information. When people do good things and bad things. When a product has positive and negative qualities. Geoff's an assistant professor of marketing at DePaul University. He's also an old friend of mine. We met up at a conference and caught up, chatting about some of the cool work Geoff has done on the nature of ambivalence.(As I mention in the intro, you can also check out Episode 35 with Iris Schneider for more on ambivalence.)Things that come up in this episode:Geoff's early work on ambivalence (Rydell & Durso, 2012)The effects of expecting ambivalence (Durso et al., 2021)How psychological power makes us delay making decisions when we're ambivalent (Durso et al., 2016)For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.