Matt Goldberg is a soon-to-be associate research scientist at the Yale Program on Climate Change Communication. He uses established research from the psychology of persuasion to understand how the public thinks about climate change and how to convince people to adopt new beliefs and behaviors to stave off the threats of global warming. We talk about the differences between theoretical and applied research and what leaders can do to guide the world through this difficult time.Things we mention in the episode:Global warming's "Six America's"Using meta-cognition to understand hurricane evacuation behavior (Goldberg et al., 2020)Perceived consensus about climate change attitudes (Goldberg et al., 2019a, 2019b)The effects of discussing climate change with others (Goldberg et al., 2019c)Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.