49 min listen
#95: Marketing Across Cultures with Aaron Barnes
FromOpinion Science
ratings:
Length:
62 minutes
Released:
Apr 22, 2024
Format:
Podcast episode
Description
Aaron Barnes is an Assistant Professor of Marketing at the University of Louisville College of Business. He studies how persuasion, branding, and consumer–brand relationships differ between cultures. In our conversation, we talk about Aaron's story and some of his research on how the influence of calling a product "top-rated" versus "best-selling" depends on culture (Barnes & Shavitt, 2024). For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.
Released:
Apr 22, 2024
Format:
Podcast episode
Titles in the series (100)
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