With our best filters on and our camera angles ready, Dr. Brian M. Baliwas talks to us about the power of the internet and how to cipher through dis/misinformation on social media platforms. Dr. Baliwas shares a multitude of knowledge focused on social media and how we can use this technology to accurately educate existing patients and the global dental community. Through recollection of exciting anecdotes, he illuminates social media trends in his unique and savvy style with an undertone of tempered urgency balanced by comic relief. He presents an equation of ideals for us to stay current and to maximize consumer engagement. This episode will keep you relevant with a degree of austerity to navigate the new normal of social media!Episodes of Endo Voices may include opinion, speculation and other statements not verifiable in the scientific method and do not necessarily reflect the views of AAE or the sponsor(s). Listeners should use their best judgment in evaluating the merits of any content.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.