In the era of COVID-19, it seems most every professional task now carries a digital or virtual component. The area of referral building is no exception! In this episode, we invite two endodontic influencers to discuss how leveraging social media and technology is key to building a successful practice – now more than ever. Episodes of Endo Voices may include opinion, speculation and other statements not verifiable in the scientific method and do not necessarily reflect the views of AAE or the sponsor(s). Listeners should use their best judgment in evaluating the merits of any content. To learn more about the American Association of Endodontists, visit aae.org.