For years, neoclassical economists have made an unusual assumption—that people are rational decision-makers. But a few social scientists have dared to challenge that assumption. They’ve collected observations, analyzed data, and presented their perspective. Their work would usher in a new era of Economics. This is the second episode of a special series called: "They Thought We Were Ridiculous: The Unlikely Story of Behavioral Economics."For more information, check out the Opinion Science webpage for this series: http://opinionsciencepodcast.com/episode/they-thought-we-were-ridiculous/For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.