This is an essay that we originally posted on our substack page:https://pasayteninstitute.substack.com/p/the-perils-of-science-communicationA Bonus Episode for The Field Guide to Particle Physics : Season 3https://pasayten.org/the-field-guide-to-particle-physics©2022 The Pasayten Institute cc by-sa-4.0The definitive resource for all data in particle physics is the Particle Data Group: https://pdg.lbl.gov.The Pasayten Institute is on a mission to build and share physics knowledge, without barriers! Get in touch.A History LessonIn the film “Einstein’s Big Idea”, French Scientist Antoine Lavoisier is portrayed just as he discovers how to split water into oxygen and hydrogen gas, thereby realizing the conservation of mass in chemical reactions.Lavoisier is generally credited with disproving the phlogiston theory of combustion and reframing Chemistry as a quantitive science.This shift from the qualitative is emphasized in a specific scene where Lavoisier meets with an excited young man who is pitching his apparatus for observing heat. Lavoisier assertively dresses down the man for failing to meet the modern, quantitative standards of scientific experiment.This man is later revealed to be a revolutionary, and Lavoisier’s final act of the film ends with an escort to the guillotine.While dramatized, the message was clear:Science needs popular support, and clear communication is not enough. We need to do more than educate. We need to build community with inspiration, excitement and respect for Science. We also need to share with folks how Science works1.Respect for Science is a value we share as Scientists. But it’s not universal. Whether or not Science is morally entitled to respect is irrelevant. Without constantly striving to earn and refresh that respect from Society, it can be lost.The Siren Call of the OutsiderScience Communication is a rapidly professionalizing field that encompasses a spectrum from dynamic professional speakers to university department media managers to science-minded journalists. From journalists like Natalie Wolchover, to Professors like Tatiana Eurikhamova, there’s a lot of great work being done by people I admire.The line between #SciComm and marketing is extremely thin, and unfortunately, the internet’s content treadmill incentives their confluence.Journals and university departments alike publish heroic press-releases about recently accepted scientific publications by department staff as if they were breakthrough results. But more often than not, these results are merely slow, incremental progress.How is anyone but a specialist supposed to understand the difference?The SciComm ecosystem, in other words, is full of noise. Especially for the general audience.Cutting through that noise is tough. But content editors have had a tool for this as long as humans have printed newspapers: headlines.Here’s a recent one:“No one in physics dares say so, but the race to invent new particles is pointless.In private, many physicists admit they do not believe the particles they are paid to search for exist – they do it because their colleagues are doing it”Sabine Hossenfelder - the Guardian Opinion (26 Sept 2022)As a lead generator, this headline and its subtitle are incredible. Given the current intellectual climate around distrusting experts, it hits all the high points: All these experts have no idea what they’re doing, there’s some structural conspiracy and they’re wasting your money.Taken with the author’s antagonistic, “outsider” persona2, it's direct aim at an established field of study. It's a recipe for clicks, likes and angry shares.Unfortunately, the piece willfully and violently mischaracterizes the current state of particle physics. It’s so flagrant - and so short - that it’s worth a read. A Reading Guide to Hossenfelder’s ComplaintHere is a highlighted list of rhetorical and factual errors which both discredit the thesis of Hossenfelder’s piece and demonstrates its disservice to the endeavor of Science Commu