David Melnikoff studies how our goals affect how we feel about things. When stuff helps us reach a goal, we like it…even if it’s not the kind of thing we’d ordinarily like. In our conversation, we talk about what psychologists mean when they talk about people’s “attitudes,” how goals can affect those attitudes, and why all of this means that people can sometimes come to like immoral people.  Things that come up in this episode:What is an “attitude”? (For more on this concept, check out this webpage.)“Instrumentality” and “action valence” affect how we feel about someone in the moment (Melnikoff, Lambert, & Bargh, 2019)Morality isn’t always a valued quality in other people (Melnikoff & Bailey, 2018) Check out my new audio course on Knowable: "The Science of Persuasion."For a transcript of this episode, visit: http://opinionsciencepodcast.com/episode/liking-what-helps-you-with-david-melnikoff/ Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.