In this episode, we discuss the digitalisation of cold chain freight looking at the vessel, the reefer and at reefer generators. We also explore how ROI can be accurately calculated for a complex IoT solution to guide the sales decision process.  Our guest today is Don Miller (don.miller@globetracker.com), Chief Sales and Marketing Officer at Globe Tracker. Globe Tracker specialises in Supply Chain visibility telematics and sensor data solutions enabling improved performance and customer retention, as well as new revenue streams in key supply chain verticals.  IoT ONE is an IoT focused research and advisory firm. We provide research to enable you to grow in the digital age. Our services include market research, competitor information, customer research, market entry, partner scouting, and innovation programs. For more information, please visit iotone.com