Carla Johnson is an author, speaker, innovative thinker, and engaging personality. She recently spoke at our summit and did an amazing job. Today, she is joining us to talk about innovation. The truth is, many of us lawyers have trouble with innovation. There are a variety of challenges and traps that come with innovating in the legal field. Additionally, whether someone is a lawyer or not, innovation doesn’t come naturally as adults. On top of all of this, there’s also the question of why it matters. You might wonder if innovation brings any benefit to attorneys. Should you care about it at all? In this episode, Carla is going to cover all of this and more. She’s going to teach us how to consistently come up with great ideas that have an actual impact on our business and work. Join us for a great conversation. In this episode, you will hear: How Carla got into innovation. Why innovation needs to be taught and practiced. Innovation and efficiency don’t coexist. How to think about innovation like a business tool. Why simplicity rules the day. How to become more innovative. Subscribe and Review Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: https://atticusadvantage.com/ https://www.carlajohnson.co/  https://www.carlajohnson.co/rethinkbook/  https://www.carlajohnson.co/experiences-the-7th-era-of-marketing/ Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.  Let them know we sent you.