21 min listen
Celebrity Partnerships 101: Featuring Elizabeth Banks & Archer Roose
Celebrity Partnerships 101: Featuring Elizabeth Banks & Archer Roose
ratings:
Length:
54 minutes
Released:
Nov 11, 2021
Format:
Podcast episode
Description
Earlier this year, Marian Leitner-Waldman, CEO of canned wine brand Archer Roose, found an unusual business partner: the actor, producer, and director Elizabeth Banks. Celebrity-backed brands are not a new phenomenon, but the trend is gaining considerable momentum in beverages. In this episode, Marian and Elizabeth (now Co-Owner and Chief Creative Officer at the company) help us understand celebrity partnerships as a modern brand-building strategy – discussing why they joined forces, where they expect their collaboration to pay dividends, and their plan moving forward.
Released:
Nov 11, 2021
Format:
Podcast episode
Titles in the series (100)
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