In this week’s QFF episode, Michael interviews Rachael Downie. Rachael and Michael met each other four years ago at a National Australia Bank presentation where Rachael was the guest speaker. Rachael is based in Hobart, Australia. She was a teacher for fifteen years and her husband has run a family dairy farm for the past 20 years and has 4 children.  Now she is a business success mentor who is truly converting small business owners’ thinking into results.  The knowing-doing gap is the disconnect between knowledge and the implementation of the action. In the end, knowledge isn't always enough. She is helping small-medium business owners through various strategies such as shifting mindsets to bridge the gap between what they know they need to be doing and actually doing it.  According to Rachael, it all boils down to mindset. “I truly believe closing the knowing-doing gap is about awareness. 95% of its mindset and 5% of its strategy.”, she said. She added when small-medium business owners triumph over that, there’ll be real changes in productivity, time, and profit.  This Cast Covers: Who is Rachael Downie? How Rachael and Michael knew each other. Rachael’s livelihood before becoming a successful mentor. The knowing-doing gap. Bridging the knowing-doing gap. Overcoming procrastination. Discussing key factors that cause procrastination. What’s holding back small-medium business owners from seeking advice and assistance? How should business owners manage their time. Links:  Rachael’s Linkedin Rachael’s Website  Rachel’s Instagram Additional Resources: The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action by Jeffrey Pfeffer     Quotes: “The knowing-doing gap, 95% of it is mindset and 5% of it is strategy.” — Rachael Downie. “This is about working hard, smarter, not harder.” — Rachael Downie. “Businesses need to fall back in love with what it was; why they started things in the beginning.” — Rachael Downie. “You cannot keep giving from an empty cup like you were to your business, things have to shift and change.” — Rachael Downie. “Either do it, delegate it or ditch it.” — Rachael Downie.     Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0.