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A Conversation with Craig Lemasters

A Conversation with Craig Lemasters

FromSales Strategy & Enablement by Revenue.io


A Conversation with Craig Lemasters

FromSales Strategy & Enablement by Revenue.io

ratings:
Length:
53 minutes
Released:
Dec 8, 2022
Format:
Podcast episode

Description

Craig Lemasters is the CEO of GXG and the author of the book Unstuck: How to Unlock and Activate the Wisdom of Others. A great majority of things that leaders get stuck on are usually things that somebody else has already figured out. Craig brings together experts, called operators, for Rapid Cycle Learning whose purpose is to share and gain wisdom by multiplying knowledge and experience. 
Leaders know this, it's where to get this learning that is the question. Andy and Craig discuss the 5 steps to get unstuck, which include humility, destination, smart people asking for what they need, and thinking outside the building, not the box. This is a structure for wisdom-based learning that provides new ways of looking at things from mentors.

HIGHLIGHT QUOTES

Moving slightly away from the business model can get you stuck - Craig: "We always thought that moving outside of the core meant I make water bottles, now I'm gonna make chairs, as an extreme example. And that'd be pretty extreme and you'd probably get stuck. But what I found is you don't have to move that far from the core. And what happens to that wisdom formula? The knowledge and experience? It doesn't go down incrementally, unfortunately. It's exponential. And this is the trap that I fell in."

Sellers learn the most about selling from mentors - Andy: "How did you learn how to sell? And invariably it comes back to a mentor. Not company-paid training, none of these things. It's like there was this one or two individuals throughout my career, and also is true for me as well, that had outsized impacts in terms of exposing me to a way of looking at things that I wouldn't have thought of before."

The power of wisdom-based learning gets your unstuck faster - Craig: "Stuck doesn't mean that we're not trying and we're not working hard. It means we're not getting there fast enough. So this whole thing is built around not a lack of effort or caring. It's a lack of speed. And this is the dramatic impact is it will help people do exactly what you said much faster."

Find out more about Craig and get his book in the links below:


LinkedIn: https://www.linkedin.com/in/craig-lemasters-72507321/


GXG website: https://gxg.co/


Speaker website: https://craiglemasters.com/


Amazon: https://www.amazon.com/Unstuck-Unlock-Activate-Wisdom-Others/dp/1641800739/



More on Andy:

Connect on LinkedIn
Get Andy's new book "Sell Without Selling Out" on Amazon
Learn more at AndyPaul.com

Sponsored by:
Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io
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Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com

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Released:
Dec 8, 2022
Format:
Podcast episode

Titles in the series (100)

The world's most candid, inspiring sales podcast. With millions of downloads and 1,000+ episodes of in-depth conversations with the most exciting B2B sales and marketing leaders in the business, the Sales Enablement Podcast with Andy Paul explores critical sales insights, sales perspectives, sales skills and sales technologies that enable peak sales performance.Host Andy Paul is a B2B sales and management expert, author of two award-winning sales books, is ranked #8 on LinkedIn’s list of Top 50 Global Sales Experts, and has consulted with the biggest businesses in the world. Join him 3x a week on his mission to help you exceed customer expectations, earn more sales, and create your dream sales career. Powered by Revenue.io: the revenue acceleration platform that helps businesses scale growth through AI. Visit revenue.io/andy for exclusive Sales Enablement content. (Formerly the "Accelerate! with Andy Paul" sales podcast.)