When Lauren Davis isn’t organizing live release shows at her record store in Rockford, IL she’s obsessed with empowering her clients through social media to help them boost sales, increase exposure, and impact their communities.   Lauren is an all-around marketing pro but for this episode I've asked her to share her best practices with my favorite social media network, Instagram.   Lauren recently ran my Instagram account at a speaking engagement and I was absolutely blown away by how much a difference it made. Here are a few concepts we cover in this interview: The biggest mistake that most people make with their new Instagram account The #1 practice in using Instagram intentionally to grow your brand footprint The top strategy Lauren recommends to get your first couple hundred followers FAST? How does Instagram algorithm works, and what the science is behind it. Follow Lauren on Instagram: https://www.instagram.com/ldaviscreative/   Lauren's website: https://laurendaviscreative.com/ FREE GIFT: Marketing Mastery Insider #1 As a thank you for tuning into the show, I’m offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month). To get your free copy: mikekim.com/list EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here’s an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.