When Ben Cross took over his family’s UK-based flower farm, he faced an uphill battle of competing against the cheaper flower imported from overseas into UK marketplaces. His British Flowers Rock campaign looks to teach flower buyers the importance of supporting local flower farmers not just for sustainability, but for bringing a slice of their local nature inside.  In this episode Ben talks about what spending time flower farming has taught him about nature, why supporting local farmers - food and flowers - ties us to the outdoors and how bringing cut blooms indoors can increase our appreciation of the outdoors. Find full show notes at humansoutside.com Register for our newsletter to win a decal: https://humansoutside.com/newsletter Follow us on Instagram and share your outdoor life with the hashtag #humansoutside365.