I’ve lost count of how many times I’ve heard coaches and club managers say something along the lines of “word-of-mouth is the only marketing we need”.
Well, I think they’re wrong. In fact, unless they’re in the 1% of clubs and coaches in the world, they should definitely be proactive with their marketing and not rely on word-of-mouth alone.
In this episode I explain exactly why word-of-mouth isn’t enough and what you should be doing instead.
You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/word-of-mouth-isnt-enough
And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy