You have to deliver above expectations if you want your clients to come back for more—That's the meaning of "Roll the Red", this week's core value. Dan discusses how contractors can use this core value in their business and how it will benefit them longer-term.   In this episode, we talk about…   The importance of having core values  Three ways you can Roll the Red without fawning your clients to move your business forward: Pre-planning your jobs Being pre-emptive in communication Celebrating your client's project   Resources:    == Check out Contractor Sales Pros on Facebook. The place to ask questions and share strategies and best practices to help each other get better as salespeople in the construction industry: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear ==https://gear.thecontractorfight.com/    == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify