Dan discusses a conversation he had with a guy at The Trade Show about selling theories and shares how you can effectively apply ideas or theories to your business.   In this episode, we talk about…  Steps for incorporating a theory into your business in a meaningful way The fundamental issue with some tradespeople — separating manual labor and mental labor Finding value in the mental work rather than the physical work   Resources:  == Check out Contractor Sales Pros on Facebook. The place to ask questions and share strategies and best practices to help each other get better as salespeople in the construction industry: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media ==   YouTube: https://www.youtube.com/c/TomReber    Instagram: https://thecontractorfight.com/ig    Live Unafraid Swag: https://thecontractorfight.com/unafraid    The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.