Erica Domesek is the Queen of DIY and the founder of the innovative DIY lifestyle brand P.S.– I Made This, which launched in 2009. Since then, Erica’s passion for entertaining and hand-making beautiful objects in ways that make everyday life more colorful and fun has become her calling card. She is a distinguished expert in the areas of design and style, as well as a leader in brand marketing for 15 years. Her personal mission is to inspire and encourage people everywhere to embrace the concept of crafting the life they want.
Her new book, P.S.- We Made This: Super Fun Crafts That Grow Smarter + Happier Kids!, encourages parents (and kids!) to step away from the screens and help their littles learn essential sensory, motor, developmental, and life skills. From self-expression and imaginative play to problem-solving, these projects keep kids entertained, curious, and growing. Each chapter has simple out-of-the-box crafts, recipes, and ideas to engage kids of all ages.
Erica’s success is built not only on her artistic gifts but also on her belief that her network is her net worth. More than that, Erica is an expert on marketing brands and herself. Her pitches are successful because they come from an authentic place where what she asks for will ultimately benefit everyone. Erica has appeared on The Today Show, Rachael Ray, The Martha Stewart Show, E! News, among many others. She was a judge on TLC’s Craft Wars, and her work has been featured in Glamour, InStyle, Teen Vogue, Elle, Vogue, and The Wall Street Journal.
Erica’s personal brand is happiness, vibrant colors, and creativity, but what happens when you suddenly realize that your world isn’t? In this episode, Erica takes us along her journey from using her talents to bring joy to others to someone who bravely recognized when it was time to say goodbye to her old self and move forward personally and professionally.