Why is promoting yourself important? That is the question Ping, Sarah, and Dorien will be discussing this week on Thriving Women Artists. Find out how to promote yourself, why you need to do it, and some top tips that will help you on your artistic journey.
 
KEY TAKEAWAYS
 

You can feel different levels of fear depending who you’re promoting yourself to. Fear is actually a good thing, because it means you know it’s important and care about what the person thinks.
No matter how far you are in your artistic journey, you will have to promote yourself and will likely feel some kind of fear or anxiety about doing so.
Promotion is important because if you want to make a career of art, people need to know who you are, what you do, and why you do it. If you aren’t your own cheerleader, why should someone else be?
Your social media is a form of promotion, as well as when you’re networking too, that is also self promotion.
Recognise that your fear is there and take steps to overcome it.
Separate yourself from your artwork, you are not your art, it’s a product and it’s for sale. You have to be able to detach yourself from it.
There’s always a bigger stage you can move on to once you have faced the fear and conquered it.

 
 
BEST MOMENTS
 
‘You need to increase the value of your career to the people who make the decisions’
‘In order to have a sustainable career you need to manage yourself as an art business’
‘You need to show up for your art’
‘Your personality should shine through your art’
‘Treat yourself like your best friend would’
 
ABOUT THE PODCAST
 
A serious and fun podcast for female creatives hosted by Ping, Dorien and Sarah, three happy artists from Amsterdam.  This podcast will inspire you to make a living out of your art. We welcome you to be part of this community of like-minded people.
www.thrivingwomenartists.com
www.instagram.com/twapodcast
 
 ABOUT THE HOSTS
 
Ping He
Ping is a watercolor artist. Her work is inspired by nature and her motherhood experience. She develops her greeting cards brand and teaches Botanical Illustration courses online and offline.
www.pinghe.art
info@pinghe.art
www.instagram.com/pinghe.art
 
Sarah van Dongen
Sarah is a children’s book illustrator and visual artist. She takes her sketchbooks and art supplies everywhere, which results in illustrations based on observation and daily life.
www.sarahvandongen.com
sarahvandongenillustration@gmail.com
www.instagram.com/sarahvandongenillustrations
 
Dorien Bellaar:
Dorien is an illustration artist. Her work is mainly focused on illustration for children, editorial/food illustration, hand lettering, and she likes to combine those into both traditional and digital art.
www.dorienbellaar.nl
hello@dorienbellaar.nl
www.instagram.com/dorienbellaar

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