After the past two years, many people have had a chance to reflect on the values and priorities they consider to be most important in life, and for a large majority of the workforce, finding a strong sense of purpose at work has risen to the top of the list. In fact, according to a recent report by McKinsey, around 70% of people say they “define their purpose through work.” In this episode, Rhys sits down with Nicholas Andreou, the Founder of Impact Edge Consulting, to unpack the reasons why being an impact-driven business has become a strong competitive advantage for companies. During their conversation, Nick explains why a strong sense of purpose at work acts as a source of value for companies by helping them attract, retain and inspire top employees, which is key in today’s war for talent. Nick has over a decade of impact experience spanning academia and impact investing, and he’s worked with stakeholders including the World Health Organization, Harvard and Big Society Capital. In this episode, he shares his perspective on the current focus on impact-driven careers, especially among younger generations, and why he believes ESG and impact factors will only become more important in the future.New World of Work is produced by Quill.