Jon Reynolds from BrewPlan is a 40 year beer industry veteran. Jon works with breweries on new brand launches, setting up distribution networks, working with wholesalers and performing brewery analysis and feasibility studies (think of this like a business plan on steroids).  Jon subscribes to 30 industry publications, so he is well-read on current events (and past events) that are shaping the beer business. In today's conversation, we cover a lot of ground on a number of topics that are useful and profitable for craft brewery owners and managers: How to use data to uncover opportunities in the market. How to strengthen wholesaler relationships. How innovation is the key to the future of craft brewery sales growth.Jon's #1 tip on wholesaler relationships: You earn it when you make sales calls in their market. You'll get their support right away.  Resources:Contact information for Jon Reynolds from BrewPlanUniversity of Vermont Business of Craft BeerJon's Favorite Industry Newsletters: Brewbound, Craft Brewing Business, Shanken News DailyDon't forget to subscribe to the World Famous (and Free) Craft Brewery Financial Training Newsletter.