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    435: How to Create High-Converting Webinars with Casey Zeman of EasyWebinar

    435: How to Create High-Converting Webinars with Casey Zeman of EasyWebinar

    FromThe Foundr Podcast with Nathan Chan

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    435: How to Create High-Converting Webinars with Casey Zeman of EasyWebinar

    FromThe Foundr Podcast with Nathan Chan

    ratings:
    Length:
    56 minutes
    Released:
    Nov 18, 2022
    Format:
    Podcast episode

    Description

    If you've hosted a webinar or live event that fell flat, then this episode is for you. Casey Zeman is the CEO and founder of EasyWebinar, a live-stream platform and marketing automation tool. As a former actor and mortgage broker, Zeman was fed up with having little control over his success. So with the encouragement of a friend, he became a video marketing consultant focusing on YouTube. His work as a consultant tapped into the capability of live videos and webinars as a sales tool. So, in 2015 he reinvested his earnings as a consultant to develop a plugin called EasyWebinar, which allowed people to create a live webinar through their website. In 2018, he changed EasyWebinar's model to a SaaS business, offering full services to any online business looking to engage and convert its audience. 

    Listen to Nathan and Casey discuss:

    How the 2008 recession spurred his career in digital marketing

    Becoming a video marketing consultant before it was a thing

    Investing his consulting earnings into developing EasyWebinar

    Changing his business model from a plugin to SaaS 

    The fundamentals of a high-converting webinar 

    The differences between automated and live webinars

    Webinar funnels and how they can generate qualified leads

    Using webinars as a customer retention tool

    Why feeling like an idiot is the most common webinar mistake

    And much more webinar and live event advice…


    This episode was powered by EasyWebinar. To learn more about EasyWebinar, and how you can use it to scale your business, visit; https://bit.ly/foundreasywebinar


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    Released:
    Nov 18, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    We interview hard to reach entrepreneurs. (Mark Cuban, Seth Godin, Tim Ferriss, Tony Robbins, Barbara Corcoran, Daymond John & many more). Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. So from launching Foundr Magazine he's gone out and spoken to some of the most successful entrepreneurs and founders in the world in the world to find out exactly what it takes to become a successful entrepreneur, so YOU can learn from them. Why this podcast? Because we're asking the same questions you want to know as an entrepreneur on their journey to building an extremely successful business. We're on the front-lines facing the daily battles you are. How do I get more customers? How do I scale my business? I want to start a business, but just don't know where to start? How did this person get millions of customers and make millions of dollars and have a such a massive impact on the world? Some of these entrepreneurs are very well known, and some not known at all and that’s the cool part! Here we will share with you our best interviews from Foundr magazine showcasing this persons processes, failures, critical lessons learnt and actionable strategies showing YOU how to build a successful business. This is NOT your AVERAGE everyday entrepreneurship podcast.