13 min listen
4 Ways to Use Psychology to Win Your Competition’s Customers - Nir and Far
4 Ways to Use Psychology to Win Your Competition’s Customers - Nir and Far
ratings:
Length:
6 minutes
Released:
Mar 7, 2017
Format:
Podcast episode
Description
Let’s say you’ve built the next big thing. You’re ready to take on the world and make billions. Your product is amazing and you’re convinced you’ve bested the competition. As a point of fact, you know you offer the very best solution in your market. But here’s the rub. If your competition has established stronger customer habits than you have, you’re in trouble.
The cold truth is that the better product does not necessarily win. However, there’s hope. The right strategy can crowbar the competition’s users’ habits, giving you a chance to win them over.
You can read the Nir and Far blog post on: 4 Ways to Use Psychology to Win Your Competition’s Customers https://www.nirandfar.com/2015/01/competitions-customers.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Support this podcast: https://anchor.fm/nirandfar/support
The cold truth is that the better product does not necessarily win. However, there’s hope. The right strategy can crowbar the competition’s users’ habits, giving you a chance to win them over.
You can read the Nir and Far blog post on: 4 Ways to Use Psychology to Win Your Competition’s Customers https://www.nirandfar.com/2015/01/competitions-customers.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Support this podcast: https://anchor.fm/nirandfar/support
Released:
Mar 7, 2017
Format:
Podcast episode
Titles in the series (100)
How Two Companies Hooked Customers On Products They Rarely Use - Nir & Far by Nir And Far: Business, Behaviour and the Brain