10 min listen
Your World is Full of Placebo Buttons (and That's a Good Thing)- Nir & Far
Your World is Full of Placebo Buttons (and That's a Good Thing)- Nir & Far
ratings:
Length:
7 minutes
Released:
Jun 12, 2017
Format:
Podcast episode
Description
All products and services, everything we buy and use, have but one job—to modulate our mood. The fundamental reason we use technology of all sorts, from stone tools to the latest iPhone, is to make us feel better. To prove the point, consider how perception of relief is tantamount to actual relief. Consider the so-called placebo button.
Take, for example, the lowly crosswalk button. When we find ourselves at an intersection, waiting for a light to change, we tap the button, sometimes more than once. Most people believe these buttons are connected to some master control box that will signal the light to change so we can cross the street. In truth, these buttons often do nothing.
You can read the Nir and Far blog post on: Your World is Full of Placebo Buttons (and That's a Good Thing) https://www.nirandfar.com/2016/10/your-world-is-full-of-placebo-buttons-and-thats-a-good-thing.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Support this podcast: https://anchor.fm/nirandfar/support
Take, for example, the lowly crosswalk button. When we find ourselves at an intersection, waiting for a light to change, we tap the button, sometimes more than once. Most people believe these buttons are connected to some master control box that will signal the light to change so we can cross the street. In truth, these buttons often do nothing.
You can read the Nir and Far blog post on: Your World is Full of Placebo Buttons (and That's a Good Thing) https://www.nirandfar.com/2016/10/your-world-is-full-of-placebo-buttons-and-thats-a-good-thing.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Support this podcast: https://anchor.fm/nirandfar/support
Released:
Jun 12, 2017
Format:
Podcast episode
Titles in the series (100)
Here’s Why You’ll Hate the Apple Watch (and the Important Business Lesson You Need to Know) - Nir and Far by Nir And Far: Business, Behaviour and the Brain