I talk a lot about the numbers of business, but what are the hidden costs?Today I break down opportunity cost and sunk cost and how to make decision-making models that account for these and help you avoid the biases that are all too common.To learn more about these biases, check out my newsletter editions on them:How to avoid sunk cost fallacy and save your business moneyFootball, Food, & Opportunity Cost—Follow me on TwitterSubscribe to my email newsletterAdvertising Inquiries: https://redcircle.com/brands