1 min listen
Atoms founders Sidra Qasim and Waqas Ali: Physical retail makes customers feel like you're adding value to their lives
Atoms founders Sidra Qasim and Waqas Ali: Physical retail makes customers feel like you're adding value to their lives
ratings:
Length:
26 minutes
Released:
Sep 26, 2019
Format:
Podcast episode
Description
When's the last time a shoe company made you feel all warm inside? Atoms is looking to do that. Its two founders moved from Pakistan to the United States to craft shoes with a personal touch, not solely in their customization -- they come in quarter sizes, and you can get slightly different measurements for each foot since "most people have shoe size difference between their left and right foot," co-founder Waqas Ali says -- but in the hand-written notes and other inviting customer engagement methods.
Sidra Qasim and Waqas Ali joined Shareen Pathak on this week’s episode of Making Marketing to discuss how the couple plans to keep that personal touch as their company grows (it scored $8.1 million in Series A funding earlier this year).
Sidra Qasim and Waqas Ali joined Shareen Pathak on this week’s episode of Making Marketing to discuss how the couple plans to keep that personal touch as their company grows (it scored $8.1 million in Series A funding earlier this year).
Released:
Sep 26, 2019
Format:
Podcast episode
Titles in the series (100)
Introducing Starting Out: Starting Out is Digiday’s latest podcast. A show where we find out how the industry’s biggest movers and shakers made it, what’s their special power and what makes them tick. Starting Out will talk shop but also throwback to how it all began.... by The Modern Retail Podcast