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#84: Virgin Red Loyalty Programme Launches in the UK

#84: Virgin Red Loyalty Programme Launches in the UK

FromLet's Talk Loyalty


#84: Virgin Red Loyalty Programme Launches in the UK

FromLet's Talk Loyalty

ratings:
Length:
31 minutes
Released:
Feb 25, 2021
Format:
Podcast episode

Description

Virgin Red is the exciting new loyalty programme launched to reward customers across the entire group of Virgin companies with their new currency - Virgin Points.
This episode features Kelly Best, Chief Marketing Officer of Virgin Red, who shares the unique selling points of the new programme, how it benefits members of the existing Virgin Flying Club, and their ambitious plans for world domination and a goal to engage the 35 million customers of Virgin companies worldwide. 
Kelly shares the insights that led to partnerships with popular UK brands such as Gregg's sausage rolls, as well as the comprehensive portfolio of earn and burn ideas that make this "Virgin Red" programme as exciting and disruptive as the Virgin brand deserves.

Show Notes:
1) Kelly Best 
2) Virgin Red 
Released:
Feb 25, 2021
Format:
Podcast episode

Titles in the series (100)

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.