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Omnicom’s Peter Sherman: We want to connect, not collapse our agencies

Omnicom’s Peter Sherman: We want to connect, not collapse our agencies

FromThe Modern Retail Podcast


Omnicom’s Peter Sherman: We want to connect, not collapse our agencies

FromThe Modern Retail Podcast

ratings:
Length:
32 minutes
Released:
May 23, 2019
Format:
Podcast episode

Description

In the past year, the agency world has been rife with news of consolidation. Most executives have explained this as part of a longer-term plan to create less siloed organizational structures and pitching more efficient, integrated solutions to clients. Peter Sherman, executive vice president of Omnicom Group, doesn’t buy it. Sherman discusses the best path to consolidation, how consumer centricity has changed over the years and more.
Released:
May 23, 2019
Format:
Podcast episode

Titles in the series (100)

The Modern Retail Podcast is a weekly show that hears from executives in the retail space, from legacy companies to the buzzy world of DTC startups. Cale Weissman, editor of Modern Retail, hosts.